Configure Google Ads for Synthetic Users

To leverage the power of Synthetic Users specifically for your Google Ads campaigns, please follow the below instructions for configuring your Google Ads Tool accordingly.

1. Go to your Tags on the Server Tag Manager to edit your Google Ads Conversion tags.

1. On the tag configuration, refer to the Essential Mode value of the tag configuration, which is displayed on the right side once this tool´s Essential Mode has been enabled:

1. Change the placeholder named Adwords gclid to include the variable Synthetic User Click ID in the Essential Mode column.

1. Additionally, you must change the following parameters in the Essential Mode column to the predefined variables provided by JENTIS:

   • Synthetic Users - Google Consent Status

   • Synthetic Users - Google Consent Default

   • Synthetic Users - Google Non-Personalized Ads

   • Synthetic Users - Google Digital Market Act Parameter

This is needed because all Google Consent Mode Parameters must be set to be positive in the Synthetic User case.

For more information about the variables, read Synthetic Users Variables

1. Save the tag changes. In a no-consent case, with the Synthetic User Click ID, the JENTIS System will automatically use the Synthetic User's mechanism to combine all click IDs from each cluster into a pool and dissolve the reference to the person.