Synthetic Users Variables
When setting up Synthetic Users on the JENTIS platform, you must configure a few essential variables to ensure the technology works effectively.
This article provides a complete list of these variables, explains their purpose, and guides you through identifying their corresponding names on the JENTIS platform.
General Synthetic User Variables
Synthetic Users - Check URL for Click-ID
This variable can be used to verify whether specific click tracking parameters (e.g., gclid, fbclid) are present in a given URL based on the configuration of tools.
Synthetic Users - Check URL for Parameter
This variable can be used to verify whether specific campaign parameters (e.g., utm_campaign, utm_id) are present in a given URL, based on the configuration of the synthetic user model.
Synthetic Users - Reset URL Parameter Values
This variable returns all previously stored campaign parameter values and resets the information in the JENTIS storage.
Synthetic Users - Store URL Parameter Values
This variable tracks and stores campaign parameter values from a URL. It checks for specific campaign parameters (e.g., UTM parameters) in the URL query string and updates a persistent storage with any new values found. It also ensures that previously stored campaign data is not overwritten but merged with the new data.
Synthetic User Click-ID
This variable retrieves a synthetic user click ID for the corresponding tool where it is assigned to a placeholder. Upon successfully retrieving a click ID, it is stored in the JENTIS storage with a 30-day retention period. This ensures that the click ID remains available for consistent tracking and integration with other tools.
Synthetic User gclid
This variable provides artificial click ID values for Google Ads to avoid data duplication when conversions are recorded with both IDs. It can be used, for example, as part of your analytics tools' tags to identify Synthetic User conversions when users interact with multiple campaigns.
Needed in Set up your advertising tools with Synthetic Users and Set up Synthetic Users for an Individual Campaign
Synthetic User fbclid
This variable provides artificial click ID values for Meta to avoid data duplication when conversion is recorded with both IDs. It can be used, for example, as part of your analytics tools' tags to identify Synthetic User conversions when users interact with multiple campaigns.
Synthetic Users - Last URL Parameter Value (all tools)
This variable retrieves the most recent campaign parameter value for the corresponding tool, where it is assigned to a designated placeholder. Once the campaign parameter value is successfully retrieved, it is stored in the JENTIS storage with a retention period of 30 days. This ensures the campaign data remains accessible for tracking and integration purposes while maintaining consistency across tools.
Synthetic Users - Last URL Parameter Value (adwords)
This variable retrieves and returns the most recent campaign parameter value captured from a landing page where an AdWords gclid was also present in the URL parameters. It ensures that the returned campaign data is specifically associated with a valid Google Click Identifier (gclid), providing accurate tracking and attribution for ad campaigns.
Needed in Set up Synthetic Users for an Individual Campaign
Synthetic Users - Last URL Parameter Value (meta)
This variable retrieves and returns the most recent campaign parameter value captured from a landing page where a Meta fbclid was also present in the URL parameters. It ensures that the returned campaign data is specifically associated with a valid Meta Click Identifier (fbclid), providing accurate tracking and attribution for ad campaigns.
Needed in Set up Synthetic Users for an Individual Campaign
Synthetic User Variables with Google Consent Mode
Synthetic Users - Google Consent Status
In the case of Synthetic Users in relation to Google tools, a full positive consent signal is necessary. This variable generates and returns the Google Consent Signal, ensuring that all signals indicate explicit consent has been granted. This enables seamless integration and compliance with Google tools while maintaining accurate consent representation.
Needed in Set up your advertising tools with Synthetic Users
Synthetic Users - Google Consent Default
In the case of Synthetic Users in relation to Google tools, a full positive consent signal is necessary. This variable generates and returns the Google Consent Default, ensuring that all signals indicate explicit consent has been granted. This enables seamless integration and compliance with Google tools while maintaining accurate consent representation.
Needed in Set up your advertising tools with Synthetic Users
Synthetic Users - Google Non-Personalized Ads
In the case of Synthetic Users in relation to Google tools, a full positive consent signal is necessary. This variable generates and returns the non-Personalized Ads, ensuring that all signals indicate explicit consent has been granted. This enables seamless integration and compliance with Google tools while maintaining accurate consent representation.
Needed in Set up your advertising tools with Synthetic Users
Synthetic Users - Google Digital Market Act Parameter
In the case of Synthetic Users in relation to Google tools, a full positive consent signal is necessary. This variable generates and returns the Digital Market Act, ensuring that all signals indicate explicit consent has been granted. This enables seamless integration and compliance with Google tools while maintaining accurate consent representation.
Needed in Set up your advertising tools with Synthetic Users
Synthetic User Variables with Microsoft Ads
Synthetic Users - Microsoft Consent Mode (ad_storage)
In the case of Synthetic Users in relation to Microsoft Ads, it is necessary to provide a full positive consent signal. This variable generates and returns the Consent Mode (ad_storage), ensuring that all signals indicate explicit consent has been granted. This enables seamless integration and compliance with Microsoft Ads while maintaining accurate consent representation
Needed in Set up your advertising tools with Synthetic Users
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