Synthetic Users Opt Out

By default, when a visitor declines all consent categories, the JENTIS Predictor Collector remains active. In this mode, JENTIS may still collect limited, non-consent-based data to train internal machine-learning models. This data is used to improve Synthetic Users and, where possible, to assign visitors to behavioral segments.

For some visitors, this behavior may be undesirable. They may expect that declining all consents also disables any form of data collection, including data used exclusively for machine-learning purposes.

To address this requirement, JENTIS provides an explicit opt-out mechanism. This opt-out can be triggered programmatically and fully disables the Predictor Collector for the current visitor.

The most common implementation is to expose this opt-out option on your Data Privacy or Privacy Policy page. Typically, this is done by:

  • Adding a clearly labeled “Opt-out from data processing” or “Disable data collection” link

  • Executing the JENTIS opt-out function when the visitor clicks this link

Once executed, the Predictor Collector will no longer collect data for this visitor, even if no consent has been granted.

Implementation

The following function is provided by JENTIS and can be executed, for example, in an onclick handler of a link or button:

window.jentisApp.optOutSyntheticUsers();

Last updated

Was this helpful?