Variables

Introduction: Variables in JENTIS

In JENTIS, variables serve as the foundation for collecting, transforming, and transmitting data throughout the tracking system. They represent individual data points — such as user attributes, technical parameters, or campaign information — that can be dynamically accessed and reused across tags, triggers, and data layers.

JENTIS variables are organized into different scopes, including:

• Client-Side Variables – Data directly from the browser (e.g., User-Agent, screen size)

• Server-Side Variables – Data persisted on the backend

• Constants – Manually defined values used across your setup

• Enrichment Variables – Data handled or enriched by a third-party resource on the backend (e.g., IP geolocation, device resolution enrichment, product ID enrichment, etc.)

This modular and flexible system allows you to build powerful tracking setups, maintain clean logic, and ensure data quality across all tracking channels.