# Architecture Overview

JENTIS is built around a flexible, modular **data pipeline architecture** that supports **Web**, **Mobile Apps**, and **Server/API-based** data sources — and delivers structured, compliant data to destinations of your choice.

<figure><img src="/files/blOV7nQXoCnxwdgd01Xs" alt=""><figcaption></figcaption></figure>

#### 🔄 **Data Flow Overview**

**Capture:**

* **Web (Browser)** — via JENTIS JavaScript tag
* **Mobile Apps** — via SDK or HTTP endpoints
* **Backend Systems** — via HTTP Tracking API

**Control:**

* Consent-aware data collection
* Event enrichment & transformation
* Server-side routing logic
* Session and ID management
* Pseudonymization & anonymization

**Activate:**

* Marketing tools (Google Ads, Facebook, LinkedIn, etc.)
* Analytics platforms (GA4, Adobe, Amplitude)
* Webhooks & APIs
* Your own **Raw Data Lake** (S3, BigQuery, Snowflake, etc.)


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