# Key Features

JENTIS provides a powerful suite of tools to manage and activate your tracking infrastructure across platforms:

#### 1. **Server-Side Tracking**

All tracking data is collected and processed on the server, minimizing client-side dependencies and reducing the impact of browser restrictions or consent refusal.

#### 2. **Consent Management Integration**

Works with any CMP (Consent Management Platform) or with JENTIS' native consent logic to dynamically adjust data collection per user.

#### 3. **Hybrid Tracking Model**

Combine client-side data richness with the security and reliability of server-side delivery.

#### 4. **Data Layer Enrichment**

Normalize and enhance data with custom rules, derived values, and parameter mappings before sending it downstream.

#### 5. **First-Party Raw Data Export**

Generate structured, anonymized, and complete first-party data streams for your own systems — ideal for BI, ML, or compliance audits.