Real-Time Data Transformation

JENTIS provides powerful real-time data transformation features that allow you to take full control over how values are processed and shared with third-party vendors.

Concept

The general concept of JENTIS data handling follows a data chain approach:

1. Extract values

   • Data is first captured from the Client-Side environment (e.g., a visitor’s browser).

   • This value can be directly assigned (1:1 mapping) to a placeholder and shared with a third-party vendor.

2. Enrich on the Server-Side

   • Server-Side variables allow interaction with multiple Client-Side values.

   • They can also leverage JENTIS Storage to enhance and prepare data before sending it further.

3. Apply transformations

   • Every variable—client-side or server-side—can be wrapped in one or more transformation functions.

   • Transformation functions take an input parameter and return a new output parameter based on the defined logic.

Transformation Functions

Transformation functions allow you to flexibly manipulate values before they are shared with external systems. Some examples include:

• Remove PII: Strip personal identifiable information from URL parameters.

• Normalize data: Transform all text values to lowercase.

• Custom logic: Apply any other business rules needed to ensure compliance and data quality.

Key Benefits

• Apply transformations at any level: variable, placeholder, or tag.

• Independent of Client-Side or Server-Side execution.

• Process data once and re-use the transformed results across multiple connectors.

• Move transformation logic to the JENTIS Infrastructure, reducing load on the website while ensuring privacy and compliance.

With these capabilities, JENTIS enables you to capture raw data once and process it in a controlled, flexible, and compliant way—before it ever reaches third-party vendors.

How it looks in the JENTIS DCP

Just go to the Tag Edit View, click on the variable you want to transform, and select Wrap with Function. Then choose the transformation function you want to apply.

See the following screenshot for how to add it and how it looks afterwards: