# What is JENTIS?

**JENTIS** is a next-generation tag management and data collection platform that enables organizations to collect, process, and activate **first-party data** - fully compliant with growing desires for privacy and resulting laws like GDPR, ePrivacy and the CCPA.

Unlike traditional client-side tag managers, JENTIS operates with a hybrid architecture, combining client-side flexibility with server-side control. It allows you to track user behavior accurately, even with reduced cookie consent, and to transform and forward the data to tools like Google Analytics, Meta, LinkedIn, or your own data warehouse.

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With **JENTIS**, you can:

* Achieve privacy-compliant first-party tracking that delivers unrivalled data quality and better visibility of the customer journey.
* Manage all your domains and tracking in a single UI
* Transform data — anonymize, pseudonymize, or enrich it — before sending it to your platforms
* Easily handle data privacy through built-in consent handling or external CMPs.
* Integrate with 130+ marketing and analytics platforms, sending the best quality data to maximize ROI.
* Export clean, enriched raw data for your own analytics, AI, or BI pipelines.
* Build custom functions and connectors to internal and third party systems.
* Send AI-enhanced data to the ad platforms to dramatically improve ROAS and overall marketing performance.

For more detailed information on JENTIS's technical specifications and architecture, please refer to [Getting Started](/getting-started/readme.md).


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