> For the complete documentation index, see [llms.txt](https://docs.jentis.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.jentis.com/use-cases-and-tutorials/activate-tags-once-per-page-session-or-user.md).

# Activate tags once per page session or user

Managing your website's tags can become a complex task, especially if you aim to customize user interactions. However, JENTIS Tag Manager offers a powerful server-side enhanced framework to control your website's tags, which, when appropriately harnessed, can optimize your digital marketing strategy. A common use case involves activating a tag only once per page, session or user. This article will guide you through the process of accomplishing this task using a custom variable and trigger.

In the following article you'll learn how to configure for your JENTIS Tag Manager tags to trigger once per page, user or any other unique property.


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