# Activate tags once per page session or user Managing your website's tags can become a complex task, especially if you aim to customize user interactions. However, JENTIS Tag Manager offers a powerful server-side enhanced framework to control your website's tags, which, when appropriately harnessed, can optimize your digital marketing strategy. A common use case involves activating a tag only once per page, session or user. This article will guide you through the process of accomplishing this task using a custom variable and trigger. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.jentis.com/use-cases-and-tutorials/activate-tags-once-per-page-session-or-user.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.