Privacy Features

JENTIS provides a wide range of built-in privacy functionalities for data processing. These features give you back the control you need to comply with regulatory requirements while still maintaining flexibility in your data workflows.

Placeholder-Level Privacy Controls

For every placeholder in every tag, you can define how a variable is transferred to a third-party vendor. This allows precise control over data handling.

JENTIS offers two default privacy-related transformations:

1. Anonymization

• Changes the entire value character by character into a non-reversible format.

• Structure is preserved:

  • Letters are replaced by other letters.

  • Numbers are replaced by other numbers.

  • Special characters remain unchanged.

• Why structure is kept: Many connectors expect data in a fixed format. Maintaining structure ensures vendor compatibility.

• The anonymized value is generated on the fly and not stored.

2. Pseudonymization

• Works similarly to anonymization but keeps track of the original value.

• Each original value is replaced by a pseudonymized version once and reused consistently.

• Ensures consistency across multiple tags while protecting the original value.

Personal Identifiable Variables

JENTIS allows variables to be marked as personally identifiable information (PII).

• When the Essential Mode is activated, such variables are automatically anonymized before being sent.

• This ensures compliance while keeping tracking operational at a minimal level.

Full Control on Every Tag

The ability to configure each placeholder per tag means:

• You decide exactly what information is shared.

• You define under which circumstances data is transformed.

• Control shifts back to you instead of being dictated by third-party vendors.

How it looks in the JENTIS DCP

In the following screenshot, you can see how to apply a transformation function, such as anonymization, to the Client IP address.

The next screenshot shows a comparison:

• On the left side, the values passed when consent is given.

• On the right side, the values passed when no consent is given (Essential Mode).

As you can see, in Essential Mode, the IP address is anonymized by default.