Create your Synthetic Users Model
To start configuring your Synthetic Users, the first step is to create a new model in the JENTIS Platform. This model will use your real consented captured data to identify clusters of users with similar characteristics.
Creating your Model
On the main menu point on your JENTIS Platform, you will see the "Synthetic Users" option:

After clicking on "Synthetic Users”, you can create a new model by pressing the “Create New Model” button. You can create one model per container.

To create your model, JENTIS gathers data from real users who provided consent and, by applying mathematical procedures, generates new synthetic data where information is missing. This data gathering takes approximately 21 days.
Select which of your containers you would like to create the model for. Each container can only be used for one model training, and during early access, only one container can be selected at a time.

Add all URL parameters used for tracking your campaigns, separated by a comma. This helps the tool attribute the correct data, such as click IDs, to their respective Ad campaigns. Standard campaign parameters are, for example,
utm_campaign
,utm_id
, andat_campaign
. What is important here is that the parameter used to distinguish different campaigns is added. For this URL, e.g., https://www.example.org?utm_campaign=summer-vacation-2024&gclid=(...),utm_campaign
can be added as a URL parameter.

Click on the “Save” button to create your model.
Make sure to publish your changes so that your data gathering starts.

Model Status
After publishing your changes, you can keep track of the status of your model:
Pending means you still need to publish your configuration to start data gathering.
Gathering means publishing the configuration, and JENTIS gathers information about your customers until we capture enough data to build the model. This process takes around 21 days.
Active means the model is created, and data with Synthetic Users will start flowing through the tools.
The next step is to configure your advertising tools.
Read next
How to configure your advertising tools with Synthetic Users?
If you have any questions or suggestions, contact us through our Helpdesk.
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