Tags

The data capture and load process of JENTIS centers around the submission of data to partners and networks. This involves setting up rules and configurations that dictate when to send what data to which partner. Tags play a crucial role in this process by enabling detailed configuration of individual parameters and values to be transmitted to the intended data recipient.

JENTIS Tag Manager allows for flexible and scalable tag configurations, enabling multiple setups in one configuration.

Every tag in your JENTIS account consists of the following parts:

• Tool: Select a tool you previously created that will hold global configurations for this tag.

• Template: JENTIS includes templates for tags that cover use cases per tool, ie. the “pageview” template for Google Analytics.

• Trigger: Every Tag references a trigger that defines conditions on when to actually activate a tag and submit data to a recipient.

• Field Configuration: Here you will define every parameter that needs to be mapped to a value that will be submitted to the recipient.