How to configure a tag?

Mapping parameters of a tag to data references (variables) is key to receive the right data. All tools have custom parameters that fit their interface protocol (API) which is one side of the table. On the other side is your JENTIS configuration that holds all the values that you implemented for tracking (JENTIS Data Layer, fetching data dynamically or calculating and enriching data). So the job is to bring both sides together by mapping the tools fields to values of variables available to your JENTIS Tag Manager.

In every tag the JENTIS Tag Template provides individual configurations to provide a given parameter (ie. “Page Title” for Google Analytics if it is a Pageview-tag or an Event Category if it is an event type hit). Now you can select any JENTIS Tag Manager Variable value to submit it as the tag is triggered and hence data streaming is activated.

You can select any variable that you manually configured previously (as a data source) or that is by default available in JENTIS Tag Manager. All JENTIS integrations start with a rich set of default variables to work with.

How to:

  • add a variable to a field: simply click the "+" icon to open the variable selection modal

  • apply order of elements: drag & drop elements in place as required

  • apply functions on elements: drag & drop a variable into a function-box

  • add static text string: either CTRL+left-mouse-click (CMD+lft-mouse-click) to open text-input or add a text-input in the Variable Selector

  • delete elements: either SHIFT+left-mouse-click or right-mouse-click the element and select the “trash”-icon

  • more options: right-mouse-click an element to get a context-menu of an element

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