Create a new Tag

Navigate to the Server Tag Manager section in the main navigation.

In the list of all tags configured in your account you have now the option to create a new tag (clicking on the "Add New Tag"-button, located at the lower right corner of the screen).

Every tag needs a name. A common syntax is to use the tool name combined with the template or event description, ie. “Google Analytics – Pageview”.

Additionally every tag is associated with a tool (that you previously created). This way any tag can access global configuration parameters and re use those values.

Templates follow a tools data schema to capture data. For Google Analytics in this example the given templates follow GAs data model of Pageviews, Events and enhanced Ecommerce Tracking. Each JENTIS Tag Template will provide a different tag runtime and configuration options in the next steps.

The actual configurations of a tags parameters and their respective values is defined in the next step: “Configure Template”. Here you can define parameters values according to a template. Later this setup can be changed and adjusted.

The last step is now to also select a trigger that will activate this tag newly configured.

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