# Beyond Basic Tagging While activating a tag once per session or user with custom variables in JENTIS Tag Manager is a valuable technique, it's only the tip of the iceberg. The customization possibilities are virtually limitless, allowing you to track specific interactions, customize user experience, and gain more refined insights into your website's performance. Furthermore, remember that while tag management may seem complicated at first, understanding your needs and identifying the right tools to fulfill those needs is the secret to mastering it. By learning how to set up and use custom variables, server-side storage, and tags in JENTIS, you'll maximize your website's potential. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.jentis.com/use-cases-and-tutorials/activate-tags-once-per-page-session-or-user/creating-a-trigger-once-per-.../beyond-basic-tagging.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.