Migration to JENTIS: A Short Guide

Migrating to JENTIS: A Short Guide

Migrating your tracking setup to JENTIS is a strategic step toward a future-proof and privacy-compliant data infrastructure. This short guide gives you a quick overview of the essential steps to take, depending on your current setup.

Recommended: Use the Native JENTIS Data Layer

The most robust and scalable integration path is to adopt the JENTIS Data Layer natively. This enables:

• Full support of JENTIS default tracking models

• Out-of-the-box tag templates, triggers, and variables

• Clean and consistent data models across tools

If you are building a new implementation or can influence the backend/frontend setup, this is the way to go.

Learn more: Set Up JENTIS Data Layer

Migration Option A: Bridge via Data Layer State

If your website already uses a structured window.dataLayer (e.g. GTM Enhanced Ecommerce), you can configure JENTIS to observe and react to specific events within it.

This involves:

• Creating a JENTIS State that listens for events (e.g. gtm.init)

• Mapping values from the dataLayer to JENTIS Variables

• Building Triggers and Tags based on these States and Variables

✅ Flexible but requires adjusting trigger states manually.

Guides: Enhanced E-Commerce Bridge via JENTIS State

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Migration Option B: Bridge via Code Snippet (Preferred for GTM Users)

When migrating from GTM Enhanced Ecommerce, JENTIS provides a code-based translation layer. This bridge reads window.dataLayer and converts the data into JENTIS format on the fly.

This method:

• Automatically listens for events and translates them

• Requires no manual trigger-state updates

• Supports Enhanced Ecommerce events out of the box

Guide:

• GA4 E-Commerce Data Layer Bridge (GA4 to JENTIS)

• Enhanced E-Commerce Data Layer Bridge (GTM to JENTIS)

Summary

Migration Method	Best For	Effort	Recommendation
JENTIS Data Layer	New setups / full control	Medium	⭐ Best Option
Bridge via Code Snippet	Existing GTM Enhanced Ecommerce setup	Low	✅ Preferred
Bridge via State	Custom GTM events with variable integration	Medium	Useful fallback

Choose the migration method that best fits your technical constraints and long-term data governance goals.

Need help? Contact JENTIS support or your tracking implementation partner.