Migration to JENTIS: A Short Guide
Migrating to JENTIS: A Short Guide
Migrating your tracking setup to JENTIS is a strategic step toward a future-proof and privacy-compliant data infrastructure. This short guide gives you a quick overview of the essential steps to take, depending on your current setup.
Recommended: Use the Native JENTIS Data Layer
The most robust and scalable integration path is to adopt the JENTIS Data Layer natively. This enables:
Full support of JENTIS default tracking models
Out-of-the-box tag templates, triggers, and variables
Clean and consistent data models across tools
If you are building a new implementation or can influence the backend/frontend setup, this is the way to go.
Learn more: Set Up JENTIS Data Layer
Migration Option A: Bridge via Data Layer State
If your website already uses a structured window.dataLayer
(e.g. GTM Enhanced Ecommerce), you can configure JENTIS to observe and react to specific events within it.
This involves:
Creating a JENTIS State that listens for events (e.g.
gtm.init
)Mapping values from the dataLayer to JENTIS Variables
Building Triggers and Tags based on these States and Variables
✅ Flexible but requires adjusting trigger states manually.
Guide: Enhanced E-Commerce Bridge via JENTIS State
Migration Option B: Bridge via Code Snippet (Preferred for GTM Users)
When migrating from GTM Enhanced Ecommerce, JENTIS provides a code-based translation layer. This bridge reads window.dataLayer
and converts the data into JENTIS format on the fly.
This method:
Automatically listens for events and translates them
Requires no manual trigger-state updates
Supports Enhanced Ecommerce events out of the box
Guide: Enhanced E-Commerce Data Layer Bridge (GTM to JENTIS)
Summary
JENTIS Data Layer
New setups / full control
Medium
⭐ Best Option
Bridge via Code Snippet
Existing GTM Enhanced Ecommerce setup
Low
✅ Preferred
Bridge via State
Custom GTM events with variable integration
Medium
Useful fallback
Choose the migration method that best fits your technical constraints and long-term data governance goals.
Need help? Contact JENTIS support or your tracking implementation partner.
Last updated
Was this helpful?