Set Up JENTIS Data Layer

Understanding the JENTIS Data Layer

This section provides an in-depth overview of how the data layer functions within JENTIS, serving as a critical component for managing and capturing data effectively.

Whether you're new to JENTIS or looking to deepen your understanding of its capabilities, this guide walks you through the core concepts and key functionalities of the JENTIS Data Layer.

What Is the JENTIS Data Layer?

The JENTIS Data Layer acts as a vital bridge between your website’s front-end and the JENTIS backend infrastructure. It enables seamless data exchange and consistent data management across your platforms, ensuring reliable and accurate data capture.

To get started with data capturing in JENTIS, we recommend beginning with the following guides:

• States

Key Features and Capabilities

1. Data Capture

The JENTIS Data Layer is optimized to capture a wide range of user interactions—such as clicks, form submissions, and custom events—on your website or application.

This allows your business to gain deep insights into user behavior and engagement.

2. Tool-Agnostic Data Standardization

Standardizing data formats and structures is essential for compatibility across platforms. The JENTIS Data Layer ensures your data follows consistent conventions, simplifying integration and management across various systems and tools.

3. Integration with Third-Party Tools

JENTIS natively supports integration with numerous third-party tools. For example, using the JENTIS Raw Data Tool, you can capture all incoming data from your data layer for detailed analysis and reporting.

4. Customization and Flexibility

With extensive configuration options, you can tailor the JENTIS Data Layer to fit your unique business logic, tracking requirements, and tool stack.

Benefits of Using the JENTIS Data Layer

• High Data Accuracy Capture and standardize data at the source for consistent and reliable tracking.

• Informed Decision-Making Gain access to complete, structured data for deep insights and better business decisions.

• Scalability & Efficiency Designed for performance and flexibility—JENTIS works for businesses of any size.

Getting Started

To begin using the JENTIS Data Layer effectively, refer to our full documentation and tutorials. These resources will help you configure and implement the data layer to suit your specific use case.