Make Consent Work: Connect Your CMP

One of the key features of the JENTIS Consent Engine is its easy setup. You only apply an initial setting when a tool is added to your configuration for the first time. After that, it is fire and forget—easy as that.

Follow these instructions when a tool is added to a configuration. First, we will go through a very broad set of steps, and then we will go through each step in detail one by one.

1. Add a tool to your account and decide in which containers (on which websites) it will be used.

2. Set the vendor of this tool instance (optional).

3. Define your preferred consent application for this vendor (consent, essential mode, or without consent).

4. Select which CMP connector is to be used (once per container) for your container.

5. Adjust mapping of JENTIS vendors to CMP vendors (optional, if customization is required).

6. Adjust mapping of tools to JENTIS vendors (optional, if customization is required).

Multiple of those steps are only optional if you need more customization options. In most cases, the default will be a good starting point.

Each container is, in general, a surrogate for a website. With this setting, you control if the same tool should be activated on multiple websites with the same settings (tags, triggers, variables, etc). If you need more information on the account and containers, here you go: JENTIS Accounts and Containers

Set the Vendor for this Tool

Now, when a tool is configured, you have vendor settings available (Advanced Settings).

On the "Vendor Settings" you can adjust the mapping if required. By default every tool in JENTIS has a default vendor with the same generic name. For example if "Google Analytics 4" is a generic tool in JENTIS, you can configure your specific instance of this tool and name it "GA4". The default vendor for this tool will be the same generic: "Google Analytics 4". If you decide to have it mapped to a different vendor you can do so in this setting. You can also create custom vendors in the next steps.

Set the Consent Application

The following setting must be applied closely with your Data Privacy Officer.

Navigate to the "Legal Hub" from the main menu section. Open the "Vendors" sub-menu section.

By default, the "Consent Mode" is selected with a vendor in JENTIS. You can decide to use the "Essential Mode" to have two configuration options for these tools' tags (a "default" with consent and a "fallback" without, where personally identifiable information is removed securely with JENTIS). Because of this topic's high complexity, we created its own article to guide on this setup JENTIS Essential Mode.

Select the CMP Connector

The following section applies if you will use either "Essential Mode" or "Consent Mode" for a given vendor in JENTIS.

Navigate to the "Legal Hub" from the main menu section. There select the "Consentbars" sub menu item. Here comes a list of all supported CMP providers. Select which one applies to your website, ie. "User Centrics". You can now select to use this CMP with a particular website (container) with JENTIS Data Capture platform.

Make sure to select a CMP connection for your container.

This setting is only required once per container, and only once you decide to use a different CMP. Thus, it is a setting that you will often see only once on the initial setup.

Adjust Vendor (JENTIS) to Vendor (CMP) Mapping

Now JENTIS knows which tools you want to use and which CMP (Consent Management Platform) provider you have. There is one more level of detail configuration that however is optional.

This relates to the mapping of a vendor in JENTIS to a vendor in the CMP. For example a tool "Google Analytics 4" is a default vendor in JENTIS that might map to either a category or vendor on your CMP providers endpoint.

Navigate to the "Legal Hub" from the main menu section. Open the "Vendors" sub menu section.

Here, you can select how each vendor is represented in your CMP for each CMP connection. For example, for a Use Centrics connection, that means that a vendor will be mapped to a "template ID" from User Centrics.

With this setting JENTIS will establish a connection to your CMP provider and apply consent accordingly based on the CMPs information.

Turn Off Consent Engine in JENTIS Tag Manager

You can turn off the Consent Engine in JENTIS Tag Manager with the following setting. This will result in a configuration where no consent is awaited and tracking can be activated anytime. However, all JENTIS Consent functionality is lost simultaneously, disconnecting your Tag Management from any consent information.

Navigate to your account administration settings and select “Consent Administration”. Here you will find a toggle to apply this decision.

Warning: Be sure to only use this mode in respect of all legal consequences that are subject of your compliance assessment.

This setting will allow you to apply different tool and tag configurations based on consent, even before a user interacts with a consent banner. You can combine this with JENTIS Essential Mode.