Pixel Setup in Facebook Business Manager

Before you can configure the Facebook Conversion API (CAPI) with JENTIS, you need to prepare your Pixel in Facebook Business Manager. This setup defines which data source JENTIS will send events to.

Create a New Pixel (Optional but Recommended)

If you want to compare your legacy tracking setup with the new JENTIS architecture, create a second pixel:

1. Log in to Facebook Business Manager.

2. Navigate to Events Manager → Connect Data Sources → Web.

3. Select Conversions API + Web Pixel.

4. Give your pixel a descriptive name (e.g., JENTIS Test Pixel).

You will now receive a new Pixel ID. This allows you to:

• Keep legacy tracking untouched.

• Send new events via JENTIS to a clean data source.

• Compare results side by side.

Use an Existing Pixel

Alternatively, you can connect JENTIS to an existing Pixel:

• JENTIS can send both frontend (Pixel) and server-side (CAPI) events into the same data source.

• Events from JENTIS will appear alongside existing events.

• To avoid duplicate events, either:

  • Disable the legacy tracking when you go live with JENTIS, or

  • Use Facebook’s deduplication parameters.

Parallel Tracking Options

• New Pixel → Clean separation between legacy and JENTIS events. Useful for testing.

• Existing Pixel → Direct continuation of tracking within the same data source. Requires deduplication.

👉 Once your Pixel (new or existing) is set up, copy the Pixel ID. You will need this value when configuring your JENTIS Tool later.