Reporting and Data Quality Assurance

Once your events and parameters are implemented in JENTIS and sent to Facebook (Pixel + Conversion API), it is important to validate the data flow and monitor quality.

1. Where to Find Reports

1. Go to Facebook Business Manager → Events Manager.

2. Select the Pixel ID that you configured.

3. Open the Overview and Diagnostics tabs to review:

   • Total event counts per event type

   • Errors and warnings

   • Event match quality scores

2. Understanding Event Counts

• Frontend Pixel Events

  • Reported as a raw count.

  • Shows all events directly captured in the browser.

• CAPI Events (server-side)

  • Reported as a filtered and processed value.

  • May not match frontend event counts, even for the same event type (PageView, Purchase).

👉 A difference between frontend and CAPI counts is expected and normal.

3. Event Match Quality

Facebook provides a match quality score for each event. This rating indicates how well Facebook can match your event data with its user database.

• High match quality: You send enough hashed PII (email, phone, external_id, etc.).

• Low match quality: Some identifiers are missing or not hashed correctly.

✅ To improve match quality:

• Always include fbc, fbp, and external_id when possible.

• Add hashed values of email and phone.

• Ensure hashing follows Facebook’s CAPI hashing requirements.

4. Debugging with Test Events

• Navigate to Test Events in your Pixel settings.

• Use the Test Event Code (generated earlier) in your JENTIS setup.

• Verify events arrive in real time while browsing in preview mode.

5. Error Messages & Troubleshooting

In the Diagnostics tab you may see:

• Missing parameters → Ensure all mandatory fields are provided in JENTIS tags.

• Unhashed PII → Double-check that sensitive values are hashed before submission.

• Event deduplication issues → Avoid sending the same event via multiple sources without configuring deduplication.

✅ With reporting and diagnostics in place, you can ensure your Facebook CAPI integration is sending complete, valid, and high-quality data.