Meta

With JENTIS, integrating the Facebook Pixel and Conversion API (CAPI) follows a universal approach. You can define which events and parameter values to share with Facebook — client-side, server-side, or both.

The setup in JENTIS Tag Manager (JTM) consists of two main steps:

1. Configure events and requirements in Facebook Business Manager.

2. Configure JENTIS to technically define when and how to submit visitor data.

👉 Use the subarticles below to guide you step by step.

• Pixel Setup in Facebook Business Manager

• Conversion API Activation

• Event Setup

• Reporting and Data Quality Assurance

• JENTIS Facebook Tracking Implementation