# Meta

With JENTIS, integrating the Facebook Pixel and Conversion API (CAPI) follows a universal approach. You can define which events and parameter values to share with Facebook — client-side, server-side, or both.

The setup in JENTIS Tag Manager (JTM) consists of two main steps:

1. Configure events and requirements in **Facebook Business Manager**.
2. Configure JENTIS to technically define when and how to submit visitor data.

👉 Use the subarticles below to guide you step by step.

* [pixel-setup-in-facebook-business-manager](https://docs.jentis.com/data-activation/connectors/meta/pixel-setup-in-facebook-business-manager "mention")
* [meta-conversion-api-capi-activation](https://docs.jentis.com/data-activation/connectors/meta/meta-conversion-api-capi-activation "mention")
* [event-setup](https://docs.jentis.com/data-activation/connectors/meta/event-setup "mention")
* [reporting-and-data-quality-assurance](https://docs.jentis.com/data-activation/connectors/meta/reporting-and-data-quality-assurance "mention")
* [jentis-facebook-tracking-implementation](https://docs.jentis.com/data-activation/connectors/meta/jentis-facebook-tracking-implementation "mention")