# Meta

With JENTIS, integrating the Facebook Pixel and Conversion API (CAPI) follows a universal approach. You can define which events and parameter values to share with Facebook — client-side, server-side, or both.

The setup in JENTIS Tag Manager (JTM) consists of two main steps:

1. Configure events and requirements in **Facebook Business Manager**.
2. Configure JENTIS to technically define when and how to submit visitor data.

👉 Use the subarticles below to guide you step by step.

* [Pixel Setup in Meta Business Manager](/data-activation/connectors/meta/pixel-setup-in-meta-business-manager.md)
* [META Conversion API (CAPI) Activation](/data-activation/connectors/meta/meta-conversion-api-capi-activation.md)
* [Event Setup](/data-activation/connectors/meta/event-setup.md)
* [Reporting and Data Quality Assurance](/data-activation/connectors/meta/reporting-and-data-quality-assurance.md)
* [Meta Pixel: Best Practices and Troubleshooting for Multi-Pixel Implementation](/data-activation/connectors/meta/meta-pixel-best-practices-and-troubleshooting-for-multi-pixel-implementation.md)
* [JENTIS Meta Tracking Implementation](/data-activation/connectors/meta/jentis-meta-tracking-implementation.md)
* [fbp/fbc Handling & Deduplication](/data-activation/connectors/meta/fbp-fbc-handling-and-deduplication.md)


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