# Google Ads

Google Ads (formerly Google AdWords) is a CPC ad network on search engines and display advertising. Provided by the Alphabet Inc. company that is the parent company of Google and several former Google subsidiaries.

Official webpage: [Google Ads](https://ads.google.com/)

**Please note,** that we have split the Google Ads tool described here from the Google Ads Remarketing tool. **To inform yourself about Google Ads Remarketing, please navigate**[ **to this page.**](https://docs.jentis.com/data-activation/connectors/google-ads/why-are-google-adwords-and-google-ads-dynamic-remarketing-split-in-jentis)