JENTIS Facebook Tracking Implementation

With the Pixel, Conversion API (CAPI), and events prepared in Facebook Business Manager, the last step is to configure the actual implementation in JENTIS Tag Manager (JTM).

The JENTIS integration ensures that both frontend (browser pixel) and server-side (CAPI) tracking are aligned, deduplicated, and enriched with high-quality data.

1. Create and Configure the Facebook Tool

1. Navigate to Server Tag Management → Tools in your JTM account.

2. Create a new Tool and select Facebook.

3. Fill in the mandatory parameters:

   • Pixel ID → from your Facebook Business Manager

   • Access Token → generated when enabling CAPI

4. Optionally set:

   • Partner Agent String → for debugging

   • Test Event Code → to verify events in Facebook Test Events

👉 The Pixel ID is used for client-side tags, the Access Token for server-side tags.

2. Create and Configure a Facebook Tracker

1. Go to Trackers in JTM.

2. Add a new Facebook Tracker.

3. This tracker acts as the central reference object for all Facebook-related tags.

4. It connects frontend and server-side events to the same Pixel.

3. Frontend Tracking Setup

1. Review the data points already available in your JENTIS setup.

2. Add extra events and parameters required for Facebook (e.g., Purchase, Lead, PII data).

3. Make sure PII (such as email, phone) is hashed client-side before being submitted to JTM.

Example of pushing a hashed email:

var emh = sha256("[email protected]"); 

_jts.push({
  track: "event",
  group: "fbpii",
  name: "emh",
  emh: emh
});

In Preview Mode of JTM, you should see the event arriving with the hashed value.

4. Server-Side Tag and Trigger Setup

Create a Tag

1. Navigate to Tags → Create new tag.

2. Select the Facebook Tracker and the event template (e.g., Purchase, Lead).

3. Map required parameters:

   • em → references emh (hashed email from frontend event)

   • fbc, fbp → mapped automatically by JENTIS

   • Pixel ID + Access Token → reference from Tracker

Create a Trigger

1. Navigate to Triggers → Create new trigger.

2. Define the conditions for when the tag should fire.

   • Example: Fire when event group = fbpii.

3. Attach the trigger to the tag.

Now, whenever the event occurs, JENTIS will send the data to Facebook CAPI.

5. Debugging & Verification

• Use JTM Preview Mode to check incoming data.

• Use the Test Event Code in your Pixel to verify events are arriving in Facebook in real time.

• Ensure deduplication is set up if both frontend and server-side send the same events.

6. Go Live

Once testing is complete:

1. Remove or disable the test code.

2. Publish the configuration in JENTIS.

3. Monitor event delivery and quality in Facebook Business Manager → Events Manager.

✅ With this implementation, JENTIS ensures that frontend and server-side Facebook tracking are synchronized, privacy-compliant, and optimized for event quality.