Event Setup

With your Pixel ID and Conversion API activated, the next step is to define the events that JENTIS should send to Facebook. Events describe what happened on your website (e.g., a purchase, a form submission, or a page view).

1. Align Events with Business Goals

Before configuring anything in JENTIS:

• Review your business requirements.

• Decide which visitor interactions should be tracked (e.g., Purchase, Lead, AddToCart).

• Ensure that legal aspects (e.g., handling PII) are considered.

2. Define Events in Facebook Business Manager

1. Go to Facebook Business Manager → Events Manager.

2. Select your Pixel ID.

3. In the Events Setup, choose which events to configure:

   • Standard events (e.g., Purchase, Lead, PageView)

   • Custom events (e.g., NewsletterSignup)

3. Configure Event Parameters

Each event requires parameters to provide additional context:

• Standard Parameters (handled automatically by JENTIS if activated):

  • external_id (internal user reference)

  • fbc (Facebook Click ID cookie)

  • fbp (Facebook Browser ID cookie)

• Optional Parameters (depending on business needs):

  • email (must be hashed)

  • phone (hashed)

  • ip_address, user_agent

  • product details (e.g., value, currency, content_ids)

Example configuration in Events Manager:

Event: Purchase
Parameters: value, currency, external_id, fbc, fbp, email

4. Handling Personally Identifiable Information (PII)

• Facebook requires PII values (e.g., email, phone) to be hashed before submission.

• JENTIS will forward them as provided.

• Always hash data client-side before pushing it to JENTIS.

Example (pseudo-code, do not run):

var emh = sha256("[email protected]");

_jts.push({
  "track": "event",
  "group": "fbpii",
  "name": "purchase",
  "emh": emh
});

5. Confirm in Facebook

After configuring events:

• Facebook Events Manager will display each event.

• Ensure parameters are received and mapped correctly.

• Use the Test Event Code for real-time debugging before going live.

Now your events and parameters are defined in Facebook.