Google Analytics 4

With JENTIS, you have multiple options to integrate Google Analytics 4 (GA4) depending on your organization’s requirements. This flexibility caters to all stakeholders — from data privacy officers to online marketers.

You can decide whether to execute GA4 tracking client-side, server-side, or in a hybrid model, and easily migrate between them as your setup evolves.

GA4 Options with JENTIS Data Capturing Platform

Choose one of the following options to leverage GA4 with JENTIS:

1. Client-Side Execution

JENTIS acts as the frontend tag management solution that loads the Google Tag (gtag.js) and provides it with your configured data.

• Full GA4 feature set available (marketing tools, automatic event tracking, conversion flagging, etc.).

• Managed directly in the GA4 interface.

2. Server-Side Execution via Measurement Protocol v2

Send data via the official GA4 Measurement Protocol to your GA4 instance.

• Best used to augment client-side data collection.

• Reference: GA4 Measurement Protocol v2.

3. Server-Side Execution via JENTIS TWIN Browser

The JENTIS TWIN Browser computes the data stream server-side in a way similar to how gtag.js would execute in the browser.

• Offers all the privacy and data quality benefits of server-side tracking.

• Extends capabilities beyond Measurement Protocol (which can only augment).

GA4 Tools in JENTIS

Because GA4 offers significantly different implementation methods, JENTIS provides two distinct GA4 Tools in the Data Capturing Platform (DCP):

• GA4

  • Includes client-side gtag.js integration and Measurement Protocol.

• GA4 Server-Side

  • New tool dedicated exclusively to server-side tagging.

  • Includes templates for Pageview, Custom Events, E-commerce, etc.

  • All future JENTIS GA4 server-side developments will be available here.