META Conversion API (CAPI) Activation

Once your Pixel is set up in Facebook Business Manager, the next step is to activate the Conversion API (CAPI). This ensures that JENTIS can send server-side events directly to Facebook.

1. Access the Conversion API Setup

1. In Facebook Business Manager, go to Events Manager.

2. Select your Pixel ID (new or existing).

3. Navigate to Settings → Conversion API.

4. Click Set Up Conversions API.

2. Generate an Access Token

• Facebook requires an Access Token to authorize server-to-server communication.

• In the setup flow, choose Generate Access Token.

• Copy and save the token securely.

• Facebook will not store the token for you.

• If it is lost, you must generate a new one (which invalidates the old one).

3. Optional: Test Event Code

For testing your JENTIS implementation, Facebook provides a Test Event Code:

1. In the Pixel’s Test Events tab, copy the test code (e.g., TEST123...).

2. Use this code in your JENTIS Tool configuration during testing.

3. Events will then appear in real-time inside Facebook Events Manager under Test Events.

4. When to Activate

You can choose whether to:

• Activate CAPI immediately → Recommended if you are ready to implement with JENTIS.

• Activate later → Possible if you first want to define events and parameters in detail.

At this point, your Pixel ID, Access Token, and optional Test Event Code are ready.