Video Interaction Tracking

Video Interaction Tracking

Tracking interactions with video content on a website is a common requirement, and the JENTIS data model provides native support for this. Use the video tracking command to capture events such as play, pause, and seek, as well as metadata like duration and position.

This allows you to measure video engagement, monitor user behavior, and trigger tags based on specific playback milestones.

Tracking Command

• video

Example Push

window._jts.push({
  track: "video",
  provider: "youtube",
  start: 1655213044474,
  duration: 42,
  currenttime: 24,
  percent: 100,
  status: "play",
  url: "https://example.com/video-page",
  title: "My Video",
  id: "123"
}, true);

✅ The second parameter true causes the data to be automatically submitted to the server—equivalent to calling track: "submit".

Properties for video

Name	Description	Type	Mandatory	Example
provider	Name of the video provider (e.g., YouTube, Vimeo)	string	no	"youtube"
start	Timestamp when the video was started (ms or seconds)	number	no	1655213044474
duration	Total duration of the video in seconds	number	no	42
currenttime	Elapsed time in seconds since the video started	number	no	24
percent	Percentage of video completed	number	no	100
status	Current playback status (play, seek, pause, complete)	string	no	"play"
url	URL of the video content or page	string	no	"https://example.com/video"
title	Title of the video	string	no	"My Video"
id	Unique identifier of the video	string	no	"123"

When to Use Video Tracking

Use this event for any meaningful interaction with video content:

• When the user starts the video

• When the user pauses, seeks, or completes the video

• On playback milestones (e.g. 25%, 50%, 75%)

This allows you to:

• Trigger tags based on video engagement

• Enrich session data with content consumption metrics

• Segment audiences by video behavior