Promotion Tracking

Promotion Tracking

Promotions represent internal marketing elements such as banners, creatives, or call-to-action buttons. JENTIS supports tracking impressions and clicks for these promotions.

Supported Tracking Commands

• promotion

• promotionimpression

• promotionclick

As defined, the promotion* event automatically activates the JENTIS Data Layer State in JENTIS using the sendBeacon sending method.

Properties for promotion

Name	Description	Type	Mandatory	Example
type	Either promotionimpression or promotionclick	string	yes	"promotionimpression"
id	Promotion identifier	string	yes	"12345"
name	Name of the promotion	string	yes	"Summer Sale"
creative	Creative name or version	string	no	"banner_v1"
position	Position reference of the promotion (ideally numeric)	string	no	"1"

Promotion Impression – Example

_jts.push({
  track: "promotion",
  type: "promotionimpression",
  id: "1234",
  name: "Promotion A",
  position: "1",
  creative: ""
});

_jts.push({
  track: "promotion",
  type: "promotionimpression",
  id: "5678",
  name: "Promotion B",
  position: "2",
  creative: ""
});

_jts.push({ track: "promotionimpression" });

Promotion Click – Example

_jts.push({
  track: "promotion",
  type: "promotionclick",
  id: "5678",
  name: "Promotion B",
  position: "2",
  creative: ""
});

_jts.push({ track: "promotionclick" });

Deprecated Format (Legacy)

The following format is deprecated and should not be used in new implementations:

Deprecated Example

// DO NOT USE – Legacy Format
_jts.push({
  track: "promotionimpression",
  id: "1234",
  name: "summer promotion",
  creative: "a42 banner",
  position: 1
});

_jts.push({ track: "submit" });

🚫 Avoid using the legacy format—future support will be removed.

Always use track: "promotion" with the type field to distinguish between impressions and clicks.

For an overview of how this integrates with product tracking, refer to the E-Commerce Tracking.