Trigger Creation Process

In your JENTIS DCP navigate to the Server Tag Manager: Trigger to create new triggers or adjust conditions in existing triggers. The basics that you need to define are:

• Name: This is the value that will appear in the selection in a Tag configuration. You should use a descriptive name here.

• ID: This technical reference can be used to reference a trigger explicitly, as this ID is unique per JTM account.

• Description: Feel free to give a Trigger a description to understand better the motivation to handle certain conditions.

• State: You can choose between predefined states, such as the "loaded document" (domload) or something pushed into the datalayer ("jts_submit"). There is also the possibility to choose a CSS-selector with an action (SELECTORACTION) like .button click

• Exclude Trigger: These Triggers define that if they trigger, this trigger shouldn’t trigger. For example, a Google Analytics product view tag also includes the pageview. In the case of a product view, a page view and a product view event will be sent to the server. Therefore, the pageview trigger needs the exclude triggers, which exclude the product view, leading to unique events.

• Conditions: Here, you can select the parameters to check and how the value is validated. The following section describes this in detail.