# Trigger Creation Process

In your JENTIS DCP navigate to the Server Tag Manager: Trigger to create new triggers or adjust conditions in existing triggers. The basics that you need to define are:

* **Name**: This is the value that will appear in the selection in a Tag configuration. You should use a descriptive name here.
* **ID**: This technical reference can be used to reference a trigger explicitly, as this ID is unique per JTM account.
* **Description**: Feel free to give a Trigger a description to understand better the motivation to handle certain conditions.
* **State**: You can choose between predefined states, such as the "loaded document" (domload) or something pushed into the datalayer ("jts\_submit"). There is also the possibility to choose a CSS-selector with an action (SELECTORACTION) like `.button click`
* **Exclude Trigger:** These Triggers define that if they trigger, this trigger shouldn’t trigger. For example, a Google Analytics product view tag also includes the pageview. In the case of a product view, a page view and a product view event will be sent to the server. Therefore, the pageview trigger needs the exclude triggers, which exclude the product view, leading to unique events.
* **Conditions**: Here, you can select the parameters to check and how the value is validated. The following section describes this in detail.

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