Understanding Sessions and Users

Before diving into the nitty-gritty of JENTIS elements, it is essential to comprehend the distinction between sessions and users. In analytics terms, a session refers to a group of user interactions with your website that take place within a given time frame. A user, on the other hand, is an individual visiting your website. A user can have multiple sessions. A user will see one or many pages within a session and trigger multiple events.

When setting tags to fire once per page, session, or user, you effectively prevent redundant data, which can sometimes distort your analytics, AI training data, or conversion tracking. Mitigating redundant data is particularly useful in cases where you want to measure unique interactions, such as unique form submissions, downloads, or video views.

In this context, the scope (page, session, user, etc) describes the "uniqueness factor" ("how often" per "occurrence").