# JENTIS Additional & Advanced Features

### **JENTIS Synthetic User** <a href="#jentisadditional-and-advancedfeatures-jentissyntheticuser" id="jentisadditional-and-advancedfeatures-jentissyntheticuser"></a>

In a scenario when a user consent is not provided, JENTIS relies on machine learning models to impute users’ behavior and then combine real and synthetic users for improved marketing and analytics datasets.

### **JENTIS ID Pooling** <a href="#jentisadditional-and-advancedfeatures-jentisidpooling" id="jentisadditional-and-advancedfeatures-jentisidpooling"></a>

ID Pooling uses pseudonymised user IDs to serve users with personalized content and run marketing campaigns in a privacy-compliant way. Our solution makes it possible to respect users’ privacy while delivering personalized experiences.

### **JENTIS Data Enrichment** <a href="#jentisadditional-and-advancedfeatures-jentisdataenrichment" id="jentisadditional-and-advancedfeatures-jentisdataenrichment"></a>

Connects to third-party APIs that provide real time enriched data for online marketing and analytics. This enables companies to add commercially sensitive or other attributes to the data that is streamed to Vendors, such as Google Analytics.

### **JENTIS Raw Data Tool** <a href="#jentisadditional-and-advancedfeatures-jentisrawdatatool" id="jentisadditional-and-advancedfeatures-jentisrawdatatool"></a>

The JENTIS Raw Data Tool enables the download of JENTIS raw data for advanced analytics and ML/Al modeling needs. Teams also benefit from full data sovereignty and vendor independence.


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