# Google Analytics 4 - FAQ

<details>

<summary>What happens with Google Consent Mode if I am not using a CMP on my website, but track consent otherwise?</summary>

JENTIS has a default on how consent information (which is received from a CMP) is translated into Google Consent Mode.

Here is a short description of the possible regular and edge cases that should answer your question:

(this is true for all server-side Google Tags, a client-side Google Consent Mode is not in our full control as most Consent Management Platforms and Websites will manually apply the according consent settings)

| Scenario                                                                                 | Consent granted                                      | Consent denied                                       | No decision                                      |
| ---------------------------------------------------------------------------------------- | ---------------------------------------------------- | ---------------------------------------------------- | ------------------------------------------------ |
| <p>Vendor Setting<br>“Consent Enabled”</p>                                               | Google Consent Mode parameters receive “granted”     | Google Consent Mode parameters receive “denied”      | (no tracking will activate)                      |
| <p>Vendor Setting<br>”Consent Disabled”</p>                                              | (tracking will activate regardless of user decision) | (tracking will activate regardless of user decision) | Google Consent Mode parameters receive “granted” |
| <p>Vendor Setting<br>”Consent Enabled (Essential Mode)”</p>                              | Google Consent Mode parameters receive “granted”     | Google Consent Mode parameters receive “denied”      | (no tracking will activate)                      |
| JENTIS Consent Management deactivated all together (in Legal Hub: Consent Administration | (tracking will activate regardless of user decision) | (tracking will activate regardless of user decision) | Google Consent Mode Aparameters receive “denied” |

In case of the website with no CMP the column “No Consent Decision Received” applies.

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</details>

<details>

<summary>What is the "ECID - Enhanced Client ID" GA4 Parameter and how does it relate to enhanced conversion matching?</summary>

In case you'd wish to use the [GA4 enhanced conversion signals and data](https://support.google.com/analytics/answer/14252663?hl=en) you must also consider a hidden parameter when implementing GA4 server-side. The hidden parameter is called "ecid" in the GA4 protocol (and is not directly controlled by a Google Tag configuration but is added to the default data stream by Google Tag). So in case of a server-side GA4 tag you must make sure to configure this ECID as there is no Google Tag that will take care of this.

Here is a short guide to get you started how to configure the ECID.

In all GA4 server-side tags a placeholder "Enhanced Client ID \[ecid]" exists. Here you can set the value to the predefined variable "Enhanced Client ID":&#x20;

<figure><img src="/files/pP8EQxng2XVWV0pHYsyS" alt=""><figcaption></figcaption></figure>

\
:warning: Important: The Enhanced Client ID must only be configured in some specific cases.

Please see what parameters to configure in which use case here:

1. Do you wish to use enhanced conversion data matching with GA4 and User ID?
   1. NO
      1. **do not** configure “User ID \[\_uid]” placeholder in GA4 tags
      2. **do not** configure “Enhanced Client ID \[ecid]”
   2. YES
      1. Is your GA4 property linked to a GMC (Google Merchant Center Account)?
         1. YES
            1. configure “User ID \[\_uid]” placeholder in GA4 tags
            2. **do not** configure “Enhanced Client ID \[ecid]”
         2. NO
            1. configure “User ID \[\_uid]” placeholder in GA4 tags
            2. configure “Enhanced Client ID \[ecid]” to the “Enhanced Client ID” variable

</details>


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