Google Analytics 4 - FAQ
What happens with Google Consent Mode if I am not using a CMP on my website, but track consent otherwise?
JENTIS has a default on how consent information (which is received from a CMP) is translated into Google Consent Mode.
Here is a short description of the possible regular and edge cases that should answer your question:
(this is true for all server-side Google Tags, a client-side Google Consent Mode is not in our full control as most Consent Management Platforms and Websites will manually apply the according consent settings)
Vendor Setting “Consent Enabled”
Google Consent Mode parameters receive “granted”
Google Consent Mode parameters receive “denied”
(no tracking will activate)
Vendor Setting ”Consent Disabled”
(tracking will activate regardless of user decision)
(tracking will activate regardless of user decision)
Google Consent Mode parameters receive “granted”
Vendor Setting ”Consent Enabled (Essential Mode)”
Google Consent Mode parameters receive “granted”
Google Consent Mode parameters receive “denied”
(no tracking will activate)
JENTIS Consent Management deactivated all together (in Legal Hub: Consent Administration
(tracking will activate regardless of user decision)
(tracking will activate regardless of user decision)
Google Consent Mode Aparameters receive “denied”
In case of the website with no CMP the column “No Consent Decision Received” applies.
Last updated
Was this helpful?