# Configure Google Ads for Synthetic Users

To leverage the power of Synthetic Users specifically for your Google Ads campaigns, please follow the below instructions for configuring your Google Ads Tool accordingly.

1. Go to your **Tags** on the **Server Tag Manager** to edit your **Google Ads Conversion tags.**

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2. On the tag configuration, refer to the Essential Mode value of the tag configuration, which is displayed on the right side once this tool´s Essential Mode has been enabled:

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3. Change the placeholder named **Adwords gclid** to include the variable **Synthetic User Click ID** in the Essential Mode column.

<figure><img src="https://2315305008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fy15ncufYr341K5U8q6Of%2Fuploads%2FKYye7EUWnkZ4A3ueGLxF%2Fimage.png?alt=media&#x26;token=72785faa-189e-4f89-b05b-8010807b39de" alt=""><figcaption></figcaption></figure>

4. Additionally, you must change the following parameters in the Essential Mode column to the predefined variables provided by JENTIS:
   * Synthetic Users - Google Consent Status
   * Synthetic Users - Google Consent Default
   * Synthetic Users - Google Non-Personalized Ads
   * Synthetic Users - Google Digital Market Act Parameter

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This is needed because all Google Consent Mode Parameters must be set to be positive in the Synthetic User case.

For more information about the variables, read [Synthetic Users Variables](https://jentis.atlassian.net/wiki/spaces/DD/pages/1340637207)

<figure><img src="https://2315305008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fy15ncufYr341K5U8q6Of%2Fuploads%2FTOnCwbIaSnYk6aUPSoRs%2Fimage.png?alt=media&#x26;token=6eb25b78-ecc7-458f-b43a-81838da3603e" alt=""><figcaption></figcaption></figure>

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5. Save the tag changes. In a no-consent case, with the Synthetic User Click ID, the JENTIS System will automatically use the Synthetic User's mechanism to combine all click IDs from each cluster into a pool and dissolve the reference to the person.

{% hint style="info" %}
On the Google Adwords tag setup, it is possible to configure other PII data, such as `Order-ID`, to be shared without transformation - pseudonymizing or anonymizing it. However, for Synthetic Users to work as a privacy-enhancing feature, it must be ensured that all users who did not provide consent can’t be re-identified by a third party receiving the data. This means that all other personal data being captured from non-consenting users **must be at least pseudonymized**.

Read more about [Anonymization & Pseudonymization Functions](https://jentis.atlassian.net/wiki/spaces/DD/pages/845611086)
{% endhint %}