Essential Mode – Advanced Tracking & Customization

In the JENTIS Essential Mode – Basics Guide, we explained how to install and use Essential Mode in JENTIS Tag Manager. This article takes a deeper look at advanced tracking options and ways to further customize your Essential Mode setup.

Note: This guide focuses only on the technical aspects of integration. It is not a legal assessment or compliance consultation.

Recap: What Is Essential Mode?

Essential Mode allows a data stream to operate in a fallback configuration. It can apply different schemas to individual property values, for example:

  • Anonymization – Removing identifiable information

  • Pseudonymization – Replacing identifiers with non-identifying placeholders

Why Use Essential Mode?

If certain data cannot be processed without explicit user consent, Essential Mode allows you to:

  • Continue tracking with reduced detail when consent is denied

  • Ensure that only data not requiring the same legal justification (e.g., anonymized data) is sent to connected tools

  • Maintain a functional tracking setup while respecting user privacy choices

Example: If a user denies consent, you could still send anonymized pageview data to an analytics tool, which is not subject to GDPR restrictions in the same way as personally identifiable information.

Where to Learn More

For installation and setup instructions, see the JENTIS Essential Mode – Basics Guide. There you’ll find:

  • How to activate Essential Mode in JENTIS Tag Manager

  • Step-by-step configuration examples

  • Key differences between Essential Mode, Consent Mode, and No Consent Mode

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