# Essential Mode – Advanced Tracking & Customization

In the [**JENTIS Essential Mode – Basics Guide**](/jentis-dcp-elements/tags/how-to-configure-a-tag/essential-mode.md), we explained how to install and use **Essential Mode** in JENTIS Tag Manager.\
This article takes a deeper look at **advanced tracking options** and ways to further customize your Essential Mode setup.

> **Note:** This guide focuses **only** on the technical aspects of integration. It is **not** a legal assessment or compliance consultation.

### Recap: What Is Essential Mode?

**Essential Mode** allows a data stream to operate in a **fallback configuration**.\
It can apply different schemas to individual property values, for example:

* **Anonymization** – Removing identifiable information
* **Pseudonymization** – Replacing identifiers with non-identifying placeholders

### Why Use Essential Mode?

If certain data cannot be processed without explicit user consent, Essential Mode allows you to:

* **Continue tracking with reduced detail** when consent is denied
* Ensure that **only data not requiring the same legal justification** (e.g., anonymized data) is sent to connected tools
* Maintain a **functional tracking setup** while respecting user privacy choices

Example:\
If a user denies consent, you could still send anonymized pageview data to an analytics tool, which is **not subject to GDPR restrictions** in the same way as personally identifiable information.

### Where to Learn More

For installation and setup instructions, see the **JENTIS Essential Mode – Basics Guide**.\
There you’ll find:

* How to activate Essential Mode in JENTIS Tag Manager
* Step-by-step configuration examples
* Key differences between **Essential Mode**, **Consent Mode**, and **No Consent Mode**


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