# Configure Meta Ads for Synthetic Users

To leverage the power of Synthetic Users specifically for your Meta Ads campaigns, please follow the below instructions for configuring your Meta Ads Tool accordingly.

### Meta Set Up <a href="#meta-set-up" id="meta-set-up"></a>

1. Go to your **Tags** on the **Server Tag Manager**. We suggest you use the **purchase tag template** to send conversion data to Meta with Synthetic Users.

<figure><img src="https://2315305008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fy15ncufYr341K5U8q6Of%2Fuploads%2FKPTx2eeLG4Y61UiD7OKA%2Fimage.png?alt=media&#x26;token=47964ade-eee9-431f-a0c9-cd5d1550627f" alt=""><figcaption></figcaption></figure>

2. On the tag configuration, refer to the Essential Mode value of the tag configuration, which is displayed on the right side once this tool´s Essential Mode has been enabled:

<figure><img src="https://2315305008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fy15ncufYr341K5U8q6Of%2Fuploads%2FprFKCgWufTm96ayvM3Ef%2Fimage.png?alt=media&#x26;token=17bf43f8-c493-4780-87c7-2ce546a7c55f" alt=""><figcaption></figcaption></figure>

3. Change the placeholder named **Facebook Click-ID** to include the variable **Synthetic User Click ID** in the Essential Mode column.

<figure><img src="https://2315305008-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fy15ncufYr341K5U8q6Of%2Fuploads%2FuE9d1h76Siv1w2zZ7SFw%2Fimage.png?alt=media&#x26;token=a7122ac1-3d75-4e27-b062-479787d7825f" alt=""><figcaption></figcaption></figure>

In addition, with Meta, you can create **custom events** and adapt them for use with Synthetic Users.

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4. Save the tag changes. In a no-consent case, with the Synthetic User Click ID, the JENTIS System will automatically use the Synthetic User's mechanism to combine all click IDs from each cluster into a pool and dissolve the reference to the person.