# Privacy by Design Features JENTIS is developed with the principles of Privacy-by-Design and Privacy-by-Default in mind and provides the Customer with a wide array of privacy-enhancing features, including: * **Full user control over the scope of tracked data** JENTIS provides the customers with the full control of their tracking configuration. The Customer can freely determine the duration of the JENTIS first-party cookie storage and what data is tracked, who receives it and for what purposes it is used. * **Pseudonymisation and Anonymisation functions** With JENTIS, pseudonymisation or anonymisation of personal data is technically possible. You may apply transformation functions on any collected data parameter before it's transmitted to your third-party tools. This can serve as an effective supplementary measure, when transferring personal data to third countries without an adequacy decision. For a technical explanation of these functions, please refer to the [**JENTIS Developer Documentation**](/developer-guide/functions-transformations/anonymization-and-pseudonymization.md). * **Time-framing** The modification of the timestamps within the transmitted data can further reduce risk of re-identification of the individual by your third-party provider (e.g. via fingerprinting); * **Connection to Consent Management Providers (CMP)** The JENTIS Consent Manager makes it possible to connect native third-party CMPs, ensuring that all consents given by the CMP are available, documented and used based on the applicable consent configuration. * **Synthetic Data** With JENTIS Synthetic User technology, the compliantly captured real data is used in Machine Learning models to create actionable synthetic data that closely imitates the data of the users that did not provide consent. * **JENTIS ID Pooling** JENTIS provides the so-called ID Pooling feature - functionality that relies on pseudonymised user IDs to enable user-interest based marketing campaigns in a privacy-compliant way. * **Data Processing in EU/EEA** We select exclusively EU/EEA as a processing location, thereby ensuring that only EU/EEA data centres are used for our data processing activities. * **27001:2013 ISO Certification** JENTIS is certified under the internationally recognised ISO 27001:2013 standard, and has implemented key measures to ensure the security of data processing. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.jentis.com/privacy-documentation/jentis-platform-privacy-basics/privacy-by-design-features.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.