Setup Your First Tool (GA4, Meta, etc.)

You can find the Tools section at the top of the main navigation in your JENTIS Data Capturing Platform account. This is where you can manage instances of different tools and services, such as Facebook, Google Ads, Google Analytics, and others. These tools can be configured multiple times, which is useful if you need to set up multiple data recipients (such as Pixel or Property IDs) with a single provider.

Instances of tool configurations have properties that can be accessed in all tags associated with them. These properties are used for global configuration values, such as a property or account ID. In the context of Google Analytics, the Measurement ID (GA4) or the Property ID (UA-ID for Universal Analytics) is an example of such values. Additionally, you can define additional custom parameters that are required as global constants for your configuration.

A tool configuration instance consists of the following settings:

• Name: Give your tool instance a human readable and meaningful name. We'd recommend to specify here a brief tool handle ("GA") and its purpose ("Web Analytics") and optionally the data target, if there are multiple instances ("UA-12345-0").

• Containers: This very important setting defines on what containers this tool configuration (with all associated Tags, Triggers and other elements) will be activated on a given JENTIS Tag Manager Container (ie. a given domain or website).

• Constant Settings: These are the global fields, that are shared across all tags of this tool instance. Those fields and values can hold different values for each environment (live, stage) and container (each to be defined in its column). This way you can create basic lookup tables for each individual container configuration. To set individual values in a field please click the "three boxes"-icon in the field input (at the most right of the input field).

Tools Automatic Tag Creation

When a tool is created a toggle to "Automatically create Tags" is opted in. You can keep this enabled to generate all tags that are designed to work out of the box with the JENTIS Data Layer default.

It is recommended to keep this toggle if you intend to push data to the JENTIS Data Layer. If you primarily want to pull data based on your custom website and data layer design you can switch this toggle of, to not create tags that will not be triggered in that case anyway.