# Why are Google AdWords and Google Ads Dynamic Remarketing split in JENTIS?

Google Adwords consists of two important functions:

* Ad-Conversions (Purchase, Button-Clicks, …)
* Audience-Data Collection (Productview, Add-to-Cart, Purchase, …)
* Execution-Type: Server-Side

We designed the **Google Adwords** Tool to operate entirely within a server-side environment. This tool assists in collecting the gclid-parameter (GCLID-Detection-Tag) and tracking conversions (Conversion-Tag).

* Execution-Type: Client-Side via GTAG

This functionality requires the GTAG-Library to be fully loaded in the client's browser. Consequently, we have separated the Adwords functionality and integrated Audience Data collection into the **Google Ads Dynamic Remarketing** tool.

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