Listen to Datalayer Events

With the generic DataLayer (window.dataLayer) that is used on many sites there is an easy connection to JENTIS. Within this guide, we will look into how to create that link.

We must create a JENTIS state to get the JENTIS DCP to receive events from your website's DataLayer. Based on events pushed to the DataLayer, we will also create Google Analytics events.

The steps are:

• Connect JTM to the website's DataLayer

• Create variables that are connected to the DataLayer

• Create tags and triggers based on previous steps