A Fourth Option – Essential Mode Delivered Immediately

In addition to the three discussed consent settings—Consent Mode, Essential Mode, and No Consent Mode—we are often asked:

“Can Essential Mode be treated like No Consent Mode for essential data, so that the fallback configuration executes immediately?”

The Concept

In Essential Mode, a tool is provided only highly limited and/or fully anonymized data (no access to PII). From a technical perspective, this raises a valid question: If the essential data does not depend on the user’s consent decision, why wait before activating the tag?

Executing immediately would allow you to capture all events—even from bouncing users—helping to maintain a complete analytical picture.

The Challenge

While this idea sounds straightforward, it introduces significant technical implications:

• In JENTIS, tags using Essential Mode share the same trigger regardless of mode.

• Changing the moment of activation affects triggers and reprocessing.

• If a tag is executed immediately (e.g., track:pageview fired at page load before consent decision) and consent is later granted, a second pageview will not be tracked—to prevent duplicate tracking.

• Resolving these situations is complex and varies for each project.

Current Solution Status

• No native out-of-the-box solution exists for this use case in JENTIS today.

• Implementing this behavior requires a custom solution tailored to your specific setup.

• Our team can work with you to design an approach that meets your requirements.

Looking Ahead

We are actively working on features that will make it possible to handle this scenario more efficiently and natively in the future. This would allow Essential Mode to execute immediately for essential data while still maintaining proper reprocessing and avoiding duplicate tracking.

✅ Recommendation: If immediate Essential Mode execution is essential for your tracking, consult with JENTIS support to implement a custom configuration until native support becomes available.