Synthetic Users FAQ

In this article, you will find the frequently asked questions about Synthetic Users.

Which tags are generated once the model is created?

The image shows the tags generated once the Synthetic User model is created. You can click on each one to configure it in detail.

Do the Synthetic User Tool changes and tags need to be published to be active?

Yes, once your changes are published, your model changes its status to Gathering.

What else needs to be done before the model starts gathering data?

You must ensure the tools you want Synthetic User data for are set to Essential Mode. For this, navigate to the Legal Hub menu → Vendor category and select each tool to be set to Essential Mode.

Next, you must go into the conversion tags of the tools you set in Essential Mode and the tag configuration itself. You should see the two configuration options for the tag - one for full consent and one for essential mode.

Follow these steps to configure the tags: Set up your advertising tools with Synthetic Users.

How many days does the model need to gather data?

At least 21 days, depending on your traffic volume. Please inquire about that specifically during your Synthetic Users onboarding.

What do I need to do after the model has gathered enough data?

Please contact your appointed contact person or the JENTIS helpdesk team and request that your model be activated. Once you see that your model's status has been changed to Active, you need to publish the current version of your tracking configuration on your JENTIS Platform again.

Do I need to measure and compare conversions without and with the Synthetic User model?

We recommend that you compare the data and conversions before and after using the model internally or with your assigned agency. As a support, you can follow our guides:

Set up Synthetic Users for an Individual Campaign

Activate Synthetic Users Click IDs on Analytics Tools

Additionally, if you want to know more about expected results and how they can be applied to your business, please contact your dedicated Account Manager.

If you have any questions or suggestions, contact us through our Helpdesk.