JENTIS Synthetic Users

JENTIS Synthetic Users is a must-have tool for Marketing professionals. This exclusive AI tracking technology creates synthetic data based on real users to fill the data gaps on your website. With smart segmentation, it allows you to activate all your website users on every ad platform. By feeding ad algorithms with richer data, you can improve campaign efficiency and increase your ROAS by up to 25%.

In this article, we will explain the concept of JENTIS Synthetic Users, how it works, and how it can help your business make better data-driven decisions and improve your marketing results.

The Data Challenge for Marketing Strategies

Ad blockers, browser anti-tracking features, and lack of user consent are causing a noticeable drop in the quantity and quality of data available for marketing.

The stricter regulation of cookie banners by EU data protection authorities are leading to a trend of consent rates below 50% in some regions. Combined with other anti-tracking features and ad blockers, this can result in only 30% of correct data being available.

The question arises: How do marketers enable data-driven marketing in such conditions? How can continuous business growth be guaranteed when the customer journey is not completely visible?

With JENTIS Server-Side Tracking, you switch from third-party cookies to first-party cookies and bypass tracking prevention and adblockers. With Essential Mode, it is already possible to capture website data from non-consented users for analytical purposes using fully compliant methods.

Now, with Synthetic Users, you can activate all your website conversions in every ad platform. For the first time, it’s possible to compliantly share with third-party tools unique identifier parameters, such as GCLID and FBCLID, connected to an audience segment without singling out or exposing personal identifiers of specific users.

Introducing JENTIS Synthetic Users

JENTIS Synthetic Users is a technology developed in collaboration with leading data protection lawyers - check our Legal Memorandum here - mathematicians and experts of the global measurement community.

How it works:

Use your real first-party data to train an AI model to identify your predictors: segments of users with similar characteristics.

Use the AI model to bridge the data gaps with synthetic data when consent is denied. By placing non-consenting users into the appropriate segments - the predictors - we can model their behavior based on consenting user data.

During this process, all click IDs from each segment are combined into a pool, and the reference to an individual person is dissolved. Whenever a conversion happens in a segment, a random ID from that group is selected and shared with the advertising tool. This means that, for the first time, you can compliantly share with third-party tools unique identifier parameters, such as GCLID and FBCLID, connected to an audience segment without singling out or exposing personal identifiers of specific users.

What are the benefits?

With your conversions recovered, you can fully activate them in all your ad platforms. By feeding richer data to your ad tools to optimize your bids, you can improve your campaign performance and gain a competitive edge.

Increase your campaign ROAS on Google Ads, Meta, and more.
Boost efficiency with lower Cost-per-conversion and higher conversion rates.
Reach previously underserved segments within your target audiences.
Gain a critical competitive edge in crowded performance marketing channels.
Respect your users' privacy with a neutral and GDPR-compliant solution that does not rely on third-party cookies, transfer of personal data, or use of dark patterns.

What is ‘Synthetic Users’ for?

For Marketing Leaders who want to increase ROI, improve budget and strategy efficiency, and outpace competitors, Synthetic Users enables the activation of all website users, increasing ROAS by up to 25%.

For Performance Marketing Professionals seeking complete visibility into their customers' journeys to better allocate campaign budgets, Synthetic Users provides the most accurate conversion data to boost ad performance on all platforms.

For IT Professionals, Developers, and Website Managers facing challenges with third-party tag management and webpage speed, JENTIS seamlessly integrates into your tech stack with low total cost of ownership and no maintenance for servers and connectors.

The Data Challenge for Marketing Strategies

Introducing JENTIS Synthetic Users

How it works:

What are the benefits?

What is ‘Synthetic Users’ for?

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