Create your Synthetic Users Model

To start configuring your Synthetic Users, the first step is to create a new model in the JENTIS Platform. This model will use your real consented captured data to identify clusters of users with similar characteristics.

Creating your Model

1. On the main menu point on your JENTIS Platform, you will see the "Synthetic Users" option:

2. After clicking on "Synthetic Users”, you can create a new model by pressing the “Create New Model” button. You can create one model per container.

To create your model, JENTIS gathers data from real users who provided consent and, by applying mathematical procedures, generates new synthetic data where information is missing. This data gathering takes approximately 21 days.

3. Select which of your containers you would like to create the model for. Each container can only be used for one model training, and during early access, only one container can be selected at a time.

4. Add all URL parameters used for tracking your campaigns, separated by a comma. This helps the tool attribute the correct data, such as click IDs, to their respective Ad campaigns. Standard campaign parameters are, for example, utm_campaign, utm_id, and at_campaign.
   What is important here is that the parameter used to distinguish different campaigns is added. For this URL, e.g., https://www.example.org?utm_campaign=summer-vacation-2024&gclid=(...), utm_campaign can be added as a URL parameter.

When the model is created, a new Synthetic Users tool with a set of default tags and variables is added to your container configuration.

The “Synthetic Users Tool” will use the data collected with consent and through Essential Mode to predict your Synthetic Users clusters. It aggregates all your configuration required for data gathering. There’s no need for extra configuration on this tool - data starts to be gathered as soon as the configuration is published.

New data-gathering tags will also be available to capture and persist raw data for which consent has been given and for model training:

• User

• Session

• Pageview

• Custom-Event

• Productview

• Add To Cart

• Order

• Remove From Cart

• Search

Besides this, a new set of variables to be used when configuring your tags in Essential Mode will be available, such as:

• A universal Synthetic User Click ID variable that provides a relevant artificial click ID value based on the tag in which it is used.

• Tool-bound Synthetic User gclid and Synthetic User fbclid variables that provide artificial click ID values for Google Ads and Meta to avoid data duplication when conversion is recorded with both IDs. More tools are coming soon.

Once you finish creating your model, you will learn how to configure these variables on your advertising tools.

5. Click on the “Save” button to create your model.

6. Make sure to publish your changes so your data gathering starts.

Model Status

After publishing your changes, you can keep track of the status of your model:

• PENDING means you still need to publish your configuration to start data gathering.

• GATHERING means that configuration is published, and JENTIS is gathering information about your customers until we capture enough data to build the model. This takes around 21 days.

• ACTIVE means the model is created, and data with Synthetic Users will start flowing through the tools.

The next step is to configure your advertising tools.

Read next

How to configure your advertising tools with Synthetic Users?

If you have any questions or suggestions, contact us through our Helpdesk.