Privacy by Design Features
JENTIS is developed with the principles of Privacy-by-Design and Privacy-by-Default in mind and provides the Customer with a wide array of privacy-enhancing features, including:
Full user control over the scope of tracked data
JENTIS provides the customers with the full control of their tracking configuration. The Customer can freely determine the duration of the JENTIS first-party cookie storage and what data is tracked, who receives it and for what purposes it is used.
Pseudonymisation and Anonymisation functions
With JENTIS, pseudonymisation or anonymisation of personal data is technically possible. You may apply transformation functions on any collected data parameter before it's transmitted to your third-party tools. This can serve as an effective supplementary measure, when transferring personal data to third countries without an adequacy decision. For a technical explanation of these functions, please refer to the JENTIS Developer Documentation.
Time-framing
The modification of the timestamps within the transmitted data can further reduce risk of re-identification of the individual by your third-party provider (e.g. via fingerprinting);
Connection to Consent Management Providers (CMP)
The JENTIS Consent Manager makes it possible to connect native third-party CMPs, ensuring that all consents given by the CMP are available, documented and used based on the applicable consent configuration.
Synthetic Data
With JENTIS Synthetic User technology, the compliantly captured real data is used in Machine Learning models to create actionable synthetic data that closely imitates the data of the users that did not provide consent.
JENTIS ID Pooling
JENTIS provides the so-called ID Pooling feature - functionality that relies on pseudonymised user IDs to enable user-interest based marketing campaigns in a privacy-compliant way.
Data Processing in EU/EEA
We select exclusively EU/EEA as a processing location, thereby ensuring that only EU/EEA data centres are used for our data processing activities.
27001:2013 ISO Certification
JENTIS is certified under the internationally recognised ISO 27001:2013 standard, and has implemented key measures to ensure the security of data processing.