JENTIS Platform Privacy Basics

The JENTIS Platform is a fully managed and hosted, multi-component, server-side tracking technology that helps marketing teams capture high-quality, actionable data in the first-party context. JENTIS Platform simplifies data management, enhances budget allocation, increases campaign profitability and improves marketing campaigns’ ROI. 

JENTIS enables website operators to capture and process online data in the first party context. JENTIS Platform makes it possible to granularly configure the capture and processing by defining the consent rules, purposes and legal bases for each data item. JENTIS' services are fully hosted in the European Union. The JENTIS Twin Server allows to enhance privacy of end users by providing functions of data anonymisation, pseudonymisation (including randomisation), as well as creation of synthetic data.

In this section, you will learn more about basic legal provisions relevant in the context of online data capture, as well as how JENTIS addresses the regulatory framework.