Create a Tag

The final step in this process is to create a tag. That tag will be activated when the previous trigger conditions are met, and it is based on the DataLayer events. So, it is activated when the appropriate dataLayer push appears and the trigger conditions are met.

In that tag, we should also use the variable “Event Category” to put it to use.

Navigate to the "Server Tag Manager": "Tags" and create a new element clicking the "Add new Tag" button.

In our example, we will use a Google Analytics tag with this configuration:

• Select the Tool from your JTM account (Google Analytics)

• Select a template: Event

• Select a trigger: the previously created trigger that is connected to our JENTIS State