Google Ads

Google Ads Account ID

The Google Ads Account ID can be found in your according account on http://ads.google.com .

Google Ads Conversion Label

The Google Ads conversion label is created in the according tool when a conversion is defined, which is a mandatory step to first create a conversion in the account then use it with JENTIS to track that conversion on a certain event (trigger).

You can define and override the conversion labels inside individual tags, if you have more than one conversion (label).

Google Analytics UA Tracking ID

Your Google Analytics (Universal Analytics) Tracking ID. Optional, if you need to link Google Ads with your Google Analytics Account.

This tag will load the third party library “gtag.js” from a Google managed host on the client side. The code and network request is executed on the browser and device of the website visitor.

Add this tag to your JENTIS configuration to activate audience related features in Google Ads (audience management, remarketing).

The following default _jts push track calls are required for the default JENTIS Google Ads implementation to work out of the box:

_jts.push track:

• pageview

• submit 

Code example (do not execute or copy paste; for reference only).

function pageview() {
    _jts.push({
       "track" : "pageview"
    });

    _jts.push({
        "track" : "submit"
    });
}

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This tag activates a conversion signal that connects to your Google Ads Conversion Measurement configuration. It requires the conversion ID and label that is generated on configuration of the according conversion measurement in your Google Ads account.

The following default _jts push track calls are required for the default JENTIS Google Ads implementation to work out of the box:

_jts.push track:

• pageview

• order

  • orderid

  • brutto

• submit 

Code example (do not execute or copy paste; for reference only).

function pageview() {
    _jts.push({
       "track" : "pageview"
    });

    _jts.push({
        "track":"order",
        "orderid":"123",
        "brutto": 200.0
   });

    _jts.push({
        "track" : "submit"
    });
}

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This tag must be activated when a Google Ads campaign information is received in a user session, ie. on a landing page where the “gclid” query parameter is present in the URL.

It is strongly recommended to use this tag on all configurations with Google Ads in JENTIS. This acts as a conversion linker and serves for correct attribution of conversions in your Ads campaigns.

The following default _jts push track calls are required for the default JENTIS Google Ads implementation to work out of the box:

_jts.push track:

• pageview

• submit 

Code example (do not execute or copy paste; for reference only).

function pageview() {
    _jts.push({
       "track" : "pageview"
    });

    _jts.push({
        "track" : "submit"
    });
}

JavaScript

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