Event and Interaction Tracking

Event

An event is a broad definition of all possible interactions (active and passive) that occur on a website, ranging from clicks to simple timers. With JENTIS you can track all kinds of custom and predefined events following a simple syntax.

Tracking command:

event

Example JENTIS Data Layer usage:

JavaScript

JS

//do not execute - example only
_jts.push({
  track: "event",
  ...
});

Mandatory Properties

Name	Description	Type	Example
group	A broad group or category to summarize similar events.	string	navigation-clicks
name	A name of this exact event, ie. list_view, button_click, etc.	string	submit-button

Optional Properties

Name	Description	Type	Example
value	A description or any other label to further describe that event.	string	click
numvalue	Here you can submit a numeric value with that event, that matches the context (ie. if that event is a conversion and has a countable value).	number	145
noninteraction (deprecated)	Here you can mark this event to be non-interactive, so it can be treated differently in some tools (ie. marking it accordingly in Google Universal Analytics to not affect bounce rate calculation).	bool	false
interactive	Please use this property instead of the deprecated noninteraction. It will mark an event interactive (true) or non-interactive (false), when left empty or not set the default is interactive (true).	bool	true

Example

JavaScript

JS

_jts.push({
    "track"         :    "event",
    "group"         :    "E-Commerce",
    "name"          :    "Product-Impression",
    "value"         :    "0023775322",
    "numvalue"      :    299,
    "noninteraction":    true
});

Submitting Events

Remember: whenever an event is pushed to _jts API it will activate the according state. So all data is packed and transported immediately when track:event is pushed.