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Create your Synthetic Users Model

To start configuring your Synthetic Users, the first step is to create a new model in the JENTIS Platform. This model will use your real consented captured data to identify clusters of users with similar characteristics.

Step 1: Create your model

  1. On the main menu point on your JENTIS Platform, you will see the "Synthetic Users" option:

  1. Click on “Create New Model” and select a container. You can create one model per container.

  • (default) Automated model training will relieve you of further responsibility, and the activation of your model will happen once enough data is gathered - with no further to-do from your side after model creation.

  • Soon you will have the option to choose manual model training that will give you the control over model preferences before training is begun. This expands your model customization a little bit more than the automated option.

  1. Choose relevant tags. You may select all or only the ones, relevant for your tracking. If you have any open questions about the Synthetic User tracking tags, please refer to this article.

When the model is created, a new Synthetic Users tool with a set of default tags and variables is added to your container configuration.

If you choose only a few and not all of the recommended default tags, only the ones you chose will be created.

The “Synthetic Users Tool” will use the data collected with consent and through Essential Mode to predict your Synthetic Users clusters. It aggregates all your configuration required for data gathering. There’s no need for extra configuration on this tool - data starts to be gathered as soon as the configuration is published.

New data-gathering tags will also be available to capture and persist raw data for which consent has been given and for model training:

  • User

  • Session

  • Pageview

  • Custom-Event

  • Productview

  • Add To Cart

  • Order

  • Remove From Cart

  • Search

Besides this, a new set of variables to be used when configuring your tags in Essential Mode will be available, such as:

  • A universal Synthetic User Click ID variable that provides a relevant artificial click ID value based on the tag in which it is used.

  • Tool-bound Synthetic User gclid and Synthetic User fbclid variables that provide artificial click ID values for Google Ads and Meta to avoid data duplication when conversion is recorded with both IDs. More tools are coming soon.

Once you finish creating your model, you will learn how to configure these variables on your advertising tools.

  1. Define URL parameters to distinguish one marketing campaign from another.

Please only include parameters that uniquely identify individual campaigns.

Add all URL parameters used for tracking your campaigns separated by a comma. This helps the tool attribute the correct data, such as click IDs, to their respective Ad campaigns. Standard campaign parameters are, for example, utm_campaign, utm_id, and at_campaign. What is important here is that the parameter used to distinguish different campaigns is added. For this URL, e.g., Example Domain , utm_campaign can be added as a URL parameter.

  1. Finally, review and create the model. Go back to a step you might want to change using the “Edit” or “Previous” options.

Step 2: Publish your configuration

After creating the model you will see it in a PENDING status. This is an indicator, that you must publish your model in order to have it start gathering data:

  • Once published, JENTIS begins analyzing paid traffic. This is the traffic captured via your configured performance marketing/ad tools.

  • Already on the next day, you will be able to see missed conversions, consent rates, and campaign performance. Information on how to interpret this values can be found in this article:

Model Status

After publishing your changes, you can keep track of the status of your model:

  • NOT PUBLISHED means you still need to publish your configuration to start data gathering.

  • GATHERING means that configuration is published, and JENTIS is gathering information about your customers until we capture enough data to build the model. This takes around 21 days.

  • READY means the model is created but you still need to publish your configuration to start recovering conversions.

  • ACTIVE means the model is published and active, and data with Synthetic Users will start flowing through the tools.

The next step is to configure your advertising tools.

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