Microsoft Ads - Bing UET

This tag will activate a pageLoad event data stream to Microsoft Ads Universal Event Tracking.

This tag will create the following data storages (cookies, local or session client side browser storages):

• no data is explicitly stored or read on a users device (client side) specifically with this tag

The following JENTIS Data Layer _jts push track calls are required for the default JENTIS Bing UET implementation to work out of the box:

_jts.push track:

• pageview
• submit

Code example (do not execute or copy paste; for reference only).

function pageview() {
    _jts.push({
       "track" : "pageview"
    });

    _jts.push({
        "track" : "submit"
    });
}

This tag will send a pageHide event data stream to Microsoft Ads Universal Event Tracking.

This tag will create the following data storages (cookies, local or session client side browser storages):

• no data is explicitly stored or read on a users device (client side) specifically with this tag

The following JENTIS Data Layer _jts push track calls are required for the default JENTIS Bing UET implementation to work out of the box:

_jts.push track:

• pageview
• submit

Code example (do not execute or copy paste; for reference only).

function pageview() {
    _jts.push({
       "track" : "pageview"
    });

    _jts.push({
        "track" : "submit"
    });
}

Send remarketing events to Microsoft Ads Universal Event Tracking (e.g.: home, category, other, searchresults, product, cart, purchase).

This tag will create the following data storages (cookies, local or session client side browser storages):

• no data is explicitly stored or read on a users device (client side) specifically with this tag

This tag is designed to work with many different elements, depending on your requirements to optimize remarketing activity. For this reason no default trigger and JENTIS Data Layer is defined.

Sends a custom conversion event for Microsoft Ads Universal Event Tracking (e.g.: order, registration, outbound link etc.).

This tag will create the following data storages (cookies, local or session client side browser storages):

• no data is explicitly stored or read on a users device (client side) specifically with this tag

The following JENTIS Data Layer _jts push track calls are required for the default JENTIS Bing UET implementation to work out of the box:

_jts.push track:

• pageview
• product 1-n
• productview
• submit 

Code example (do not execute or copy paste; for reference only).

function productview() {
    _jts.push({
        "track" : "pageview"
    });

    //---------------------------
    
    _jts.push({
        "track"     :   "product",
        "type"        :    "productview",
        "id"        :   "1111111",
        "quantity"  :   1,
        "name"      :   "Product 1",
        "brutto"    :   100.00,
        "brand"     :   "Brand Y",
        "group"     :   ["group1","group2"],
        "position"  :   1,
        "variant"   :   "type a"
    });

    _jts.push({
        "track"     :   "product",
        "type"        :    "productview",
        "id"        :   "2222222",
        "quantity"  :   1,
        "name"      :   "Product 2",
        "brutto"    :   200.00,
        "brand"     :   "Brand X",
        "group"     :   ["group1","group2"],
        "position"  :   1,
        "variant"   :   "type b"
    });

    //---------------------------
    
    _jts.push({
        "track" : "productview"
    });

    _jts.push({
        "track" : "submit"
    });
}